Transforming the Digital Presence of Amazing Spaces
Revitalising a Leading Property and Location Service Provider
Overview: Amazing Spaces, founded in 2000 by Julia Finnis-Bedford, has established itself as a premier provider in two distinct areas: Amazing Spaces Locations, which connects film crews with exclusive properties, and Amazing Spaces Lifestyle Investments, which caters to high-net-worth individuals seeking bespoke residential properties. Despite its success, Amazing Spaces faced challenges with its digital presence, particularly in user experience, SEO, and brand positioning.
This case study demonstrates how my approach to digital strategy, user experience, and targeted marketing successfully revamped the brand’s online presence, driving growth in organic and paid traffic and increasing lead generation for both business divisions.
The Strategy: Enhancing Visibility and User Experience
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Optimising the User Journey: To start, we conducted a thorough analysis of the user journey across both divisions of the Amazing Spaces website. For Amazing Spaces Locations, the objective was to make the site not just a go-to resource but a favourite for industry professionals. We focused on making the site faster, easier to navigate, and more accessible.
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Streamlining the Website: We removed redundant pages and improved the overall site structure for a more seamless experience.
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SEO Revamp: By enhancing the site's search engine optimisation and creating new content, we improved Google rankings. Within five months, organic search traffic doubled.
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Hosting Upgrade: Faster hosting solutions were implemented, ensuring a smoother user experience.
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For Amazing Spaces Lifestyle Investments, the focus was different. As a relatively new player in real estate, it needed to stand out against competitors.
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Rebranding and Visual Update: The mother brand was given a modern facelift, updating the 20-year-old logo and shifting to a more contemporary navy colour scheme.
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Positioning Strategy: We repositioned Amazing Spaces as a trailblazer in the real estate market, highlighting its innovative approach.
Digital Marketing & Google Ads Campaigns
We reimagined the entire digital marketing strategy, especially for the real estate division, where lead generation was struggling. Taking control of the Google Ads campaigns, we:
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Refined keywords based on actual user searches.
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Crafted compelling ads that targeted the right audience.
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The result? Paid traffic increased tenfold over the four-month campaign period without requiring additional budget.
Results:
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Doubled organic search traffic within 5 months.
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Tenfold increase in paid traffic from Google Ads.
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Streamlined website for both divisions, creating a seamless user journey.
Impactful Strategies:
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Comprehensive SEO overhaul.
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Complete rebranding and updated visual identity.
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Restructured Google Ads campaign with a focus on high-value keywords.
Key Learnings:
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A brand refresh, coupled with a targeted digital strategy, can dramatically improve market positioning.
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Investing in user experience leads to increased engagement and conversions.
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Relevance in digital marketing is key—targeting the right audience with the right message makes all the difference.
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Through our partnership, Amazing Spaces is now better positioned to compete as a trailblazer in both the film location and real estate sectors. As we continue to work with them as a strategic partner, we are focused on maximising growth, increasing leads, and maintaining brand prominence.